Brand Strategist

For Coaches, Entrepreneurs
& Wellness Professionals

Hi, I'm Mike Wood – for over a decade now, I’ve been helping purpose-driven business owners create professional brands that attract clients consistently.
If you’re tired of relying on word-of-mouth, struggling to explain your offer, or feeling undervalued despite overdelivering, you’re not alone...
I help people just like you build a credible brand identity that earns respect, drives revenue, and gives you the freedom to focus on the work you love.

Branding elevates your business' potential whether you're a new startup, an avid solopreneur, or an established business with over 50+ staff members.

From Sport to Strategy:
My Competitive Edge

My obsession with systems, precision, and performance started in sport. I’ve played nearly everything, but American Football taught me the most: success comes down to clarity, strategy, and timing.
That mindset carried into my career as a branding strategist. Just like sport, building a business is a game of inches. Without intentional choices and a clear system, you’re already behind. With the right strategy, you can compete — and win — at the highest level.

Why I Help Coaches & Entrepreneurs Win

I work with coaches, wellness practitioners, and entrepreneurs who are passionate about helping others transform.

Many of them once faced burnout, lack of confidence, or feeling undervalued — and now they’re building the solutions they once needed themselves. I exist to help them turn that mission into a business that feels credible, consistent, and sustainable. That means giving you the clarity, confidence, and credibility to:

  • Define what you do and who it’s for
  • Build trust and connection with your audience
  • Attract clients consistently, not just by chance
  • Create the income, freedom, and stability you deserve

My Branding Philosophy & Ethos

I believe branding is more than logos or visuals.

‍True branding is the system that supports your business growth, giving you the structure, positioning, and authority to thrive. That’s why my ethos is simple:

  • Clarity – Know exactly who you are and how to communicate it
  • Consistency – Grow with confidence instead of chasing leads
  • Credibility – Be seen as professional, respected, and worth investing in

Your work already changes lives. My role is to make sure the right people see it, value it, and invest in it – without you burning out in the process.

Ready to Make a Winning Impression?

If you’re ready to step into your next level of business growth, I’m here to help you get there: quicker, stronger, and with your brand doing the heavy lifting.
Book A fit call
Brand playbook