School shouldn’t just be about sums and science books. Children deserve to learn how to live well, to build resilience, confidence and balance through both mind and body. Wellbeing Through Sport believes that physical activity can be a powerful tool to nurture not just fitness, but mental wellbeing too. The vision was strong, but the brand wasn’t yet telling that story. To connect with schools, parents and communities, Wellbeing Through Sport needed an identity that clearly communicated their holistic approach – one that felt professional, positive and easy to understand.
A fresh approach to education
Wellbeing Through Sport had a unique offering – combining physical education with mental health and wellbeing. But their brand lacked clarity, visibility and emotional impact. Without a strong identity and the right tools, they risked being overlooked in a sector full of traditional sports providers.
We uncovered Wellbeing Through Sports' difference was that they don’t just coach games – they equip children with the tools to thrive in life. Using sport as a vehicle for lifelong wellbeing, improved children’s understanding in ‘Learning to live.’
The Brand
We brought their mission to life with a vibrant, energetic identity that children and adults could connect with instantly. A bespoke illustration style combined different sports with emojis, using visual metaphors to express emotions in a fun and relatable way. This playful-yet-purposeful approach made it easy for young people to see themselves in the brand, while giving schools and parents a clear, professional impression.
Alongside this, we created a redesigned website, brochures, curriculum packages, and a bank of promotional material to build visibility in communities. Together, the visual identity and messaging system captured the joy, inclusivity and wellbeing at the heart of their work.
