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Every child deserves

an Edstart

Inspiring the next generation at a young age, helping to build strong foundations for later life. Nurturing and developing fitness, social skills, and positivity in every child, encouraging them every step of the way through sport – every child deserves an opportunity to play. Just like playing on the pitch or dancing freely, it was important for the branding to feel exciting and energetic. Targeting children, parents and schools, with everything underpinned by Edstart’s belief in strong foundations. Along the way we developed a new art direction style, as well as an exciting and energetic brand that’s ahead of the game. This vibrant identity was applied to a new website, a range of promotional materials and developing a social media presence. Reflecting their passion and expertise in sports coaching, with a tone of voice that supports the company’s core idea of how ‘Every child deserves an Edstart.’

"Everything was in place, but we didn’t really know what was missing until Mike presented us with the new brand… We’re completely recognisable and our brand strategy and messaging sets us apart and communicates what we’re all about. With our new user-friendly website, a lot more schools and parents reach out to us since introducing our new brand, allowing us to grow exponentially. We’ve taken ten steps further with the new brand… as jumped as well!"
Director at Edstart Sports Coaching

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